Graphics are a deep and complicated field of online advertising and branding. This is why it is esential to create a unique style for your brand that is reflected at all of the touch points you have with your customers.
Personalisation is key here, you may have many different niches and each of them will need their own content created specifically for them.
Every great brand has a logo that you remember instantly. Apple, Google or Nike – you immediately asociate their logo with their entire brand identity.
Customers are more likely to remember your brand if they can remember your logo, but branding extends far beyond creating a nice graphic. It includes everything from colours and fonts to the alignment of your text, the effects you use and the message you want to send.
Graphics are not a one time investment. Once a customer has seen a graphic once, it is important that they don’t see it again too many times.
To keep a stead brand voice, all of your content needs to be created on the same fundamental ideologies. Every day, new and old customers will be flocking to your site or place of business and expecting to see something new – but familiar.
